This book primarily tells the success story of the StreetScooter, the electric utility vehicle of the Deutsche Post. At the same time, it derives a new management philosophy for the development of innovations, through a radically more efficient re-conception of the development process. From the beginning of the project – to which the slogan “Think Big, Start Small” fits better than ever – to today, as StreetScooter GmbH is an established manufacturer of electrically powered vehicles, its milestones are recounted along with quotes from protagonists and companions. This places the focus on its fundamental “just do it” approach. Readers are provided with insight into the ingredients for this success, starting with the foundation up to the requirements of a product that had to be brought to market at the lowest cost and in the shortest time possible. This led to new approaches for the successful management of innovation development. Publishers: Prof. Achim Kampker, Jürgen Gerdes, Günther Schuh. Published by Springer Verlag You can also acces the Book on Springer Verlag Website: https://link.springer.com/book/10.1007/978-3-662-54997-1 This book is open access under a CC BY 4.0 licence: https://creativecommons.org/licenses/by/4.0